When it comes to listing your home for sale, the marketing campaign you choose will be a vital part of your overall success.
In the current market the amount of marketing options available is often so vast that it can be hard to determine which is best and of course provides the most bang for your buck. In most cases it can be Brocken down to two main categories – “online “ and “print “. While many argue that print marketing is outdated it can really depend on your target Market and area you are selling. In a tourism based town such as the Southern Gold Coast the print media is often the first thing interstate holiday makers see before taking their property search further. It’s the passive nature and curiosity of these buyers that creates the opportunity as they simply are interested to read information around the area. This then leads them further towards the online marketing to find more information such as pictures, videos and floor plans. The same can be said for sign boards, brochures and magazines. All of these options create immediate impact and drive buyers towards your online presence for more details.
The online marketing options are even broader then print, with your major web portals such as realestate.com.au and domain.com.au followed by company websites, agent websites and so many other smaller connected sites. These sites attract buyers in the market who are often already in real estate mode and know what they want and where they want to purchase. You then have your social media sites such as Facebook, Instagram, YouTube and LinkedIn, all of which have become important contributors in modern real estate marketing. These social media platforms have become a way to also engage with people specifically targeted to suit the property or area and with most Australians using social media platforms more then twice a day it’s much easier to make your property top of mind.
So with all these options both print and online where should you invest for your marketing campaign?
My recommendation is always to spread the net wide to make sure you have left no stone unturned in the pursuit of the premium buyer. It may surprise a lot of people that we still pull around 30 % of our buyers from print based marketing, and never underestimate your agents individual clientele. Our existing database contributes to a significant amount of sales per year and that number continue to climb.
If you would like to discuss marketing options further please don’t hesitate to get in touch.